Smart Choice most prominently refers to Smart Choice Agents, the fastest-growing independent insurance agency network in the United States. Founded in 1994 by Doug Witcher, the platform serves as an aggregator that connects independent insurance agents with major top-rated insurance carriers.
The name may also refer to the popular business and decision-making book, Smart Choices: A Practical Guide to Making Better Decisions. 1. Smart Choice Agents (Insurance Network)
The company was created to solve a common problem: small or startup independent agents often lack the sales volume to get direct appointments with top-tier insurance companies. By grouping thousands of agencies together, Smart Choice gives individual agents the collective negotiating power of a massive corporation.
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